Customers

The Customer Ledger

Not a contact list.

Not a contact list. Every customer carries their whole history — jobs, proposals, balances — and the list tells you which relationships need you.

A List That Acts

The top of the customer list reads your book back to you: how much is owed and how many customers to collect it from, how many came back for a second job, and how many need attention.

Those aren't decorations. Each one is a filter — tap the owed figure and you're looking at exactly the customers to call.

  • Outstanding balance and how many customers it spans.
  • Repeat customers — who came back for a second job.
  • Who's newly added and still needs a welcome.
  • Every headline is a tappable filter.

Relationship Health

Beyond money, the ledger reads the health of your book: who's active, who's gone quiet, and whose record is too thin to act on.

Missing contact details are called out specifically, because a customer with no phone number is a customer you can't call — and that's a problem you can fix in ten seconds once you know about it.

  • Active customers versus those needing attention.
  • Missing phone, email, or company flagged explicitly.
  • Lifetime value once there's nothing outstanding.

Pro tip: Fix the missing phone numbers first. Every other feature in the CRM assumes you can reach the customer — reminders, pay links, text updates all quietly do nothing without one.

The Customer Hub

Opening a customer shows everything they've ever been part of: their jobs, their proposals, their invoices and balance, their activity timeline, and their message thread — plus the next move for the relationship.

Their balance rolls up across all their jobs, because that's the number that matters when you call them.

  • Jobs, proposals, invoices, and activity in one place.
  • Balance rolls up across every job.
  • Message thread and share options on the hub.
  • Customers carry an account number that never changes.

Duplicates

The same household gets entered twice more often than anyone admits — once from a lead, once by hand. The ledger watches for likely duplicates and offers to merge them, so a customer's history doesn't end up split across two records that each look incomplete.

  • Likely duplicates are surfaced automatically.
  • Merging keeps one thread of history.
  • Worth clearing before a big mailing or a review push.

Related

Updated 2026-10-24 · More in Customers · Also in the app under Help.